I chose to give Scribbles, a local coffee company in Kent, OH, an unofficial rebranding. I created potential logos, a new website homepage, as well as mockups of some products that could be sold using the new branding identity. I have attached images of the aforementioned deliverables as well as a link to the pitch dock that was presented detailing why I made the decisions that I did.
During my process, I spent time in Scribbles getting a feel for the customers and how they operated. Additionally, I spoke with many people near me who have been to this establishment and discussed their pros and cons in regard to all things Scribbles coffee to help me toward the direction I ended up going in when creating these designs.
Created Using: Adobe Illustrator, Adobe InDesign, Adobe Photoshop & Procreate.
2023.